China's ceramics business is still stick to the road of brand development(7/13/2010)

Influence by the international financial situation, since last year, has a large number of furniture companies into the domestic market and good market response. However, domestic ceramics industry today, the consumer brand of consumer awareness is much higher than other industries at home, Meici mass marketing, the sales of most of the, passenger traffic is definitely the most Wending of domestic famous brands So our Ceramic companies still stick to brand development.
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Judging from the sales market at home and abroad, ceramic products prices remained relatively stable, not easily raise prices, while cost pressures exist, the product profit lower, but compared to the home appliance products, the profit advantage of ceramic is still obvious. Import porcelain brands in the market at this stage will be to maintain price stability, although affected by the euro, but should not be a price downward��

Although the EU anti-dumping cases ceramic industry as a whole is not affected, but individual European countries as the main export target of corporate influence is still great. Moreover, other companies are in the export business prepared and alert to other exporting countries may lead to the implementation of trade protection in China.

For this reason, ceramic enterprises in the domestic-oriented premise, should adhere to product innovation and energy saving policies, control the volume of exports, R & D process in Zhong Jia Ru social responsibility, better cost Shengchan a resource-efficient Chan Pin, Cujin industry upgrading, to avoid disorderly competition low, to form a good domestic market.
(by China Leiyuan, 7/13/2010)