Jubilant World Cup 2010 in South Africa, how far away from the ceramic Marketing(6/27/2010)

Objectively speaking, Chinese brands like China, like football, for the time being does not have the strength in this world-class giants feast which, however, the stage at their doorstep, concerned about the domestic brands of the World Cup, it seems not enough, whether it is television , newspaper, network or other channels of World Cup coverage and platform are little ceramic brand presence. Was once hyped marketing elite "sports marketing", "event marketing" brand ceramics business owners do not seem to plan or cold. Care of the ball, brick according to sell, very few companies combine the two, with the help of this rare sports event promotion and publicity for the brand.

However, four years ago, the World Cup, ceramic enterprises enthusiasm shown by the high but still impressive, the input of large, public participation, the means are all so much cold and hot ceramic passion in that World Cup and the constant agitation of June hit a full, always marked by the stigma of the World Cup.
(by China Leiyuan, 6/27/2010)